Lately, I've been trying to up my game by learning how to use Facebook advertising to market my books and grow my e-mail list. I signed up for Mark Dawson's Facebook advertising course and then headed over to Animoto.com to use my newfound knowledge to put together the Dreams Deferred video.
Unfortunately, the course didn't have a segment in it on how to put together video ads. I'm a bit technologically challenged, so I had to wing it. What do you think? Does it give you the urge to buy Ivy's story “Dreams Deferred” – the second book in my Brooks Sisters Dreams Series?
I only put the Dreams Deferred video ad up yesterday so I haven't had the opportunity to measure the results; however, I have to say that Mark Dawson's Facebook ads course was amazing. I've learned so much and, thanks to the course, my e-mail list has grown by over a thousand new readers in the past week.
It's been very exciting and a lot of fun to find and interact with new readers – some of whom have already sent me very encouraging words about my work. Before I took Mark Dawson's course, I struggled with the issue of how to find readers who would be interested in my work since my books don't tend to fit neatly within a single category. I'm still struggling with how to reach some segments of my reader base, but at least now I have a clue as to how to go about looking for them.
I'd love to hear from you. Drop me a line to let me know what you think about the Dreams Deferred video and, if you haven't already, pick up a copy of “Dreams Deferred.” Just don't start the book at night if you want to sleep. 🙂